“We are part of the globally active GEODIS Group!” trans-o-flex is now expressing its pride in this fact with means of the “by GEODIS” notice it uses. In the future, it will appear on the company’s vehicles as a so-called endorsement brand. The starting gun was fired at this year’s transport logistics trade fair in Munich. There, the first trans-oflex vehicle was also symbolically adorned with the GEODIS logo and lettering. Over the coming months, the addition will be gradually applied to all the vehicles. Moreover, the GEODIS logo will become a part of the trans-o-flex website. It will appear there in the lower part, in the footer.
On the one hand, this umbrella brand strategy leverages the strong awareness of the trans-o-flex brand name, which stands for logistics solutions in the pharmaceutical, healthcare, beauty and other sensitive-goods sectors. On the other hand, the reference to GEODIS highlights the global logistics opportunities available to trans-o-flex customers, due to the fact the company belongs to the leading French logistics group.
At the trade fair, Lutz Blankenfeldt personally affixed a sample sticker reading “by GEODIS” to a trans-o-flex transporter, thus symbolically highlighting trans-o-flex’s affiliation with GEODIS.
